Benjamin Grillon
Artistic
direction
— Shaping brand identities
Discover the journey and advice of Benjamin Grillon, artistic director and founder of The Color Journal, in this new podcast episode. From music to fashion, digital to creation, Benjamin Grillon shares his experience and his perspective on the role of an Artistic Director.
An atypical journey
Benjamin Grillon begins his career in music before venturing into the world of fashion and creation. His first job in London at Large exposes him to the digital world, where he learns through self-teaching. He then goes on to work on various tech projects before becoming an art director for prestigious brands such as Gucci, Hermès, and Louis Vuitton.
“Curiosity is the key.”
According to Benjamin Grillon, general culture is essential for an art director. It is crucial to constantly have references to feed and inspire oneself. He also explains his creative process and emphasizes the importance of communication with the client to achieve a satisfactory result.
Positioning oneself as a small brand
According to Benjamin Grillon, small brands have every interest in positioning themselves differently from established large brands. By focusing on a more intimate community approach, they can develop a different aesthetic that is closer to people and costs less to produce.
The Color Journal, a storytelling project
The Color Journal project by Benjamin Grillon focuses on the history of primary colors but is primarily based on storytelling. For him, color becomes a pretext, a starting point to tell stories and engage the interest of readers.
By listening to this episode, you will discover Benjamin Grillon's journey and advice, as well as his unique and tailor-made approach to creation in the fields of fashion, art, and culture. You will also learn more about his project, The Color Journal, and his research process. Don't miss the opportunity to listen to this exciting and inspiring episode!
Listen to the episode :
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