Sophie Hersan
Co-founder of
Vestiaire Collective
— Sustainable fashion will be second-hand
Sophie Hersan, co-founder and Fashion Director of Vestiaire Collective, is the guest of this week's episode. Along with her friends, she created a pioneering company in the second-hand market, inventing a new circular economic model. Throughout the episode, she shares her journey and her vision of community, the alliance between fashion and technology, but most importantly, she raises questions about style and consumption habits.
The journey of Sophie and the beginnings of Vestiaire Collective.
Sophie Hersan started her career in fashion by working in press and design. Alongside her friends and driven by a concerning observation about waste in the fashion industry, she decided to launch Vestiaire Collective, a second-hand platform for fashion and luxury. Together, they built an international community and brought about significant change in the fashion industry.
The question of style and editorial line.
At Vestiaire Collective, the pursuit of authenticity takes precedence over fleeting trends. Sophie Hersan emphasizes that the community does not follow trends but instead breathes new life into forgotten items, personalizing their own style.
The search for investors and community engagement
Sophie Hersan explains how she managed to build a community around Vestiaire Collective and how she found the necessary investors to launch the company.
The circularity model and its challenges
Sophie Hersan is proud to have pioneered a new circular economic model. She explains that when we only use less than 40% of our wardrobe, we are wasting the remaining 60%. The Vestiaire Collective model aims to give a second life to these forgotten items.
The branding
The branding of Vestiaire Collective is focused on authenticity, elegance, and sustainability. Sophie Hersan emphasizes that Vestiaire Collective's customers embrace values by being mindful of environmental and social impacts.
The transmission and commitments of Sophie Hersan
Sophie Hersan has learned the importance of transmission in fashion, which is a story of passing down knowledge for the past 60 years. She takes pride in transmitting her knowledge and values through Vestiaire Collective.
Joining a responsible movement today means joining a community of activists.
In summary, the episode with Sophie Hersan discusses interesting topics such as circularity, responsible fashion, and community building. Listen to the full episode to learn more about Sophie's journey, her cultural references, her commitments to drive change in the fashion industry, and much more.
Listen to the episode :
Listen and subscribe to The Bold Way on Apple Podcasts, Spotify, Google Podcasts, and all major podcast platforms.
