Ditte & Nicolaj Reffstrup
Co-founder
of GANNI
— The rise of a trendy brand
GANNI is a high-fashion brand that has made waves in the fashion industry. The co-founders, Ditte and Nicolaj Reffstrup, are the masterminds behind the brand's success. In a recent podcast episode, they discussed the challenges they faced in building the brand and how they overcame them.
I think we are much smaller than people think in terms of finances.
Experience and expertise
Ditte and Nicolaj's previous professional experiences have given them a unique perspective on customer expectations. Nicolaj's obsession with sustainability and ecology has instilled in GANNI a genuine desire to minimize its energy consumption, chemical usage, and CO2 emissions in its manufacturing process.
A flat hierarchy
GANNI has a very flat hierarchy, which means that authority and title matter less than the best skills and the smartest person on the team. They have "scrub" meetings where everyone takes turns updating the team on what they did yesterday and what they plan to do today.
Sustainability
GANNI's sustainability strategy is at the forefront of their business. They offset their carbon footprint, but they are very careful not to see it as a way to afford certain things.
We have always viewed it as a tax that you impose on yourself, like the carbon tax that no politician has had the courage to impose on us.
The future of GANNI
Ditte and Nicolaj see GANNI as a brand that represents a strong, self-confident woman, offering easy-to-wear, chic, and comfortable everyday pieces. They believe that their brand will continue to grow and succeed through their commitment to sustainability and fashion.
This podcast episode is filled with valuable insights, tips, and tricks from two fashion entrepreneurs who have successfully built a global brand. If you're interested in the fashion industry or entrepreneurship, this episode is definitely worth listening to.
Listen to the episode :
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