Céline Chung
Bao Family
— A new experience
of chinese food
At each restaurant, there is its own universe, flavors, culinary identity, and visual identity. Behind the name Bao Family is Céline Chung, an entrepreneurial spirit who revolutionized Chinese cuisine in Paris within a few years. In this episode, she shares her personal experience of entrepreneurship, which has led her to build resilience and boundless creativity.
Her beginnings
Céline Chung grew up in Strasbourg and started her career in marketing and communication. It was while working at PNY, a renowned burger chain in Paris, that she developed an interest in the restaurant industry. She learned how to manage a restaurant, develop a marketing strategy, and surround herself with talented chefs.
The Shanghai experience
It was during a trip to Shanghai that Céline discovered the complexity of Chinese cuisine, with its techniques, flavors, and textures. This experience was a true revelation for her, as it developed her palate and inspired her to revisit the cuisine of her origins with a contemporary twist. The result is a flavorful cuisine, far from stereotypes, and of high quality, showcasing the diverse regions of China.
The genesis of the Bao Family project
That's how Céline decided to launch Bao Family, a restaurant brand that showcases the richness and diversity of Chinese cuisine. With three restaurants today, as well as a delivery and grocery concept, each location offers a unique dining experience where the menu, service, interior design, and visual identities harmonize to create moments of pleasure.
The keys of success
How to explain the immediate success of Bao Family? For Céline, it's primarily a matter of alignment with oneself. The press and communication strategy have also been key factors in its success, as well as the diversification of culinary experiences offered by the brand.
During my experiences, I've learned that when you are aligned with yourself, you make the right connections
Upcoming projects
And there is no shortage of projects for Céline and Bao Family. She dreams of a unique venue inspired by Berlin and Hong Kong, which would shake up the Parisian scene and create new spaces. The Covid period has also been an opportunity to develop new concepts, such as delivery and grocery, which have been very successful.
By listening to this episode, you will discover Céline Chung's inspiring story, her advice for starting a business in France as a foreigner, her method for developing a strong culinary identity, and the challenges she has had to overcome to make Bao Family a reference in the industry.
Word-of-mouth is the best form of marketing.
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