Sandra Sandor
Artistic director of Nanushka
— Ethical and modern design
This week's episode of the podcast takes us into the world of Nanushka, a brand that has taken the fashion industry by storm. Founded by Sandra Sandor, a graduate of the London College of Fashion, Nanushka is based in Budapest and has quickly become known for its affordable pricing strategy and effortless elegance. In this episode, Sandra shares her background, her vision for the brand, and the various milestones that have shaped Nanushka's success.
Mindset and Vision for Nanushka
When she created Nanushka, Sandra had a clear vision of what she wanted the brand to represent. With values such as functionality, nomadic lifestyle, and effortless elegance at the core of the brand, Sandra knew she wanted to create a unique fashion line that could appeal to a wide audience.
Challenges and Milestones
Cependant, le chemin vers le succès n'a pas toujours été facile pour Nanushka. Au cours des 10 premières années, la marque a eu du mal à se développer et en 2008-2009, elle a connu un déclin important, frôlant la faillite. Mais Sandra a persévéré et avec l'aide de son mari, Peter Baldaszti, qui est maintenant le PDG de Nanushka, la marque a lentement mais sûrement commencé à gagner du terrain.
Creative process and DNA
Sandra also shares insights into her creative process at Nanushka, explaining how the brand's DNA is a fusion of designer intuition and business data. She also explores why the brand decided to expand into menswear and the feedback they received from buyers.
Her vision for the future
Looking towards the future, Sandra talks about her vision for the next 10 years and what inspires her to keep pushing the brand forward. She also explores what she believes the most sustainable brand in the world should look like.
Creating a fashion business
For anyone looking to start a business in the fashion industry, Sandra offers valuable advice and recommends a book to read.
Don't miss this inspiring conversation with Sandra Sandor, where you will learn about the challenges and milestones that have shaped Nanushka's success and what it takes to create a sustainable and thriving fashion brand.
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