Christelle Kocher
Koché
— The urban and chic style
Meeting with Christelle Kocher, founder of the brand Koché and artistic director of the fashion house Lemarié, in this podcast episode. She shares with us her journey, inspirations, beginnings, and key moments of her brand Koché, as well as her perspective on the importance of business in her creative process.
A journey rich in experiences
Christelle Kocher reflects on her journey that led her to create her brand, Koché. She explains how she learned about the business side of fashion and describes what her busy days look like. She also shares her experience as the artistic director of the fashion house Lemarié, renowned for its feathers and artificial flowers.
The key moments of Koché
Christelle explains how she came up with the idea of creating Koché and where she started. She also goes into detail about the initial inspiration behind each Koché collection and shares her vision on environmental issues and fashion. She also compares her positioning between direct-to-consumer and wholesale.
The importance of values and messages
Fashion is a means for Christelle Kocher to convey strong and impactful messages. She advocates for values of sharing, openness to her country, to fashion, and to art, while also having a global perspective. For her, fashion has the power to convey grand and beautiful messages.
La mode je ne l’ai jamais prise de façon légère, cela permettait d’allier ma sensibilité artistique mais aussi de passer des vrais messages et c’est aussi pour ça que j’ai voulu monter cette marque Koché. C’était de mélanger ma passion pour l’artisanat, ma passion pour l’art mais aussi d’avoir une marque qui puisse faire le lien entre quelque chose de très artistique et de très luxe avec quelque chose de très populaire.
Failures as a Lever for Success
Failures are an integral part of life, and for Christelle Kocher, they are highly instructive. She firmly believes that one must stumble in order to move forward. According to her, each failure is an opportunity to learn something positive and ultimately achieve greater success.
Don't miss this episode to discover Christelle Kocher's universe, her vision of fashion, and the values she upholds.
Fashion has the ability to convey powerful messages.
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