Jeff Abrams
Founder of
Rails
— Self-taught and global success
Jeff Abrams is the founder and creative director of Rails, a globally recognized brand that offers a comprehensive collection of clothing for women, men, and children. In this episode, Jeff discusses his journey, the challenges he has faced, and the lessons he has learned along the way.
Starting from scratch
Jeff began his journey with just a single hat and a dream. Today, Rails is a thriving company with a loyal customer base, including celebrities and influencers. However, Jeff's journey has not been without its challenges. In the interview, he talks about how he chose his retailers, his positioning, strategy, and the difficulties he encountered along the way.
Connecting with customers
Jeff shares his strategy of building a connection with customers rather than being aggressive in sales. He believes it is important to be better understood and to let the customer feel his passion. He also talks about the importance of having an incredible product that people need to buy.
Protecting your brand
Jeff discusses the importance of protecting your brand from counterfeits and how he became a good manager. He also shares his thoughts on growth and safeguarding the DNA of your brand, as well as his role model.
The balance between work and personal life
Jeff discusses his work-life balance and his biggest mistake. He shares his favorite place in Paris and how he selects his employees and public relations agency. Jeff also shares his upcoming challenge and offers recommendations for individuals launching their brand today, including the aspect of sustainability.
Jeff Abrams' ultimate goal and the lessons he has learned
Jeff Abrams discusses his ultimate goal and what inspires him the most. He also shares what he would say to his 20-year-old self and what he would like him to take away from this podcast.
Jeff's journey towards success is inspiring and filled with lessons for anyone looking to start a business. His passion, hard work, and commitment to building a sustainable company are evident in Rails' success.
Il n'y a pas de raccourci vers le succès. Établir une connexion avec les clients, protéger votre marque et avoir un produit incroyable sont essentiels pour construire une entreprise prospère.
Listen to the episode :
Listen and subscribe to The Bold Way on Apple Podcasts, Spotify, Google Podcasts, and all major podcast platforms.
