Guillaume Delacroix
Co-founder of
DLX Paris
— Fashion and identity
In this new podcast episode, Guillaume Delacroix, a PR professional and co-founder of DLX Paris, shares his journey and experience in the fashion industry. He explains the role and importance of a PR representative in the fashion industry and how he supports his clients in achieving their goals. Through his PR agency, DLX Paris, Guillaume has helped brands such as Matches Fashion, By Far, Sonia Rykiel, and Marques Almeida position themselves in the market and grow through strategies like product placements on celebrities, introductions to investors and buyers, and collaborations with other brands. He also emphasizes the significance of relationships and networking for success in this field and provides advice to young designers on how to stand out in the industry.
The essence of Guillaume Delacroix's profession
For Guillaume, the essence of his profession is to go beyond what a traditional PR agency used to do by providing brands with introductions to buyers, potential investors, and working with them on their positioning. He also explains that print media is no longer the primary medium they work with, but that social media has become essential for reaching different audiences.
The tools of a PR
Guillaume emphasizes that the main weapons of a PR professional are their relationships. To succeed, a PR agency must assemble a team of individuals with a specific network and work diligently to develop these relationships on a daily basis in various domains. This enables them to represent brands with diverse and distinct positioning.
The importance of this episode.
In conclusion, this episode serves as an excellent resource for young designers seeking to stand out in the fashion industry, as well as for professionals looking to understand the challenges faced by PR professionals today. Don't miss the opportunity to listen to this episode and gain insights into the experience and knowledge of Guillaume Delacroix.
Aujourd’hui, certes, on appelle ça un attaché de presse, mais tout l’enjeu et tout ce qui fait notre force c’est de pouvoir accompagner les marques beaucoup plus loin que ce qu’un bureau de presse faisait, ne serait-ce qu’il y a 3 ou 4 ans. On doit pouvoir leur présenter des acheteurs, faire des introductions à de potentiels investisseurs. En tout cas, ce sont des choses que nous faisons.
Le travail apporte le mérite, le mérite apporte le respect, le respect apporte l’autorité, l’autorité apporte le pouvoir et surtout, ça prend du temps.
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