Emma François
Founder of
Sessùn
— 25 years of adventure and beyond
Discover the inspiring story of Emma François, the founder of the ready-to-wear brand Sessùn, in this podcast episode. With a holistic approach to fashion, Emma shares how she built a sustainable company without resorting to greenwashing, while still remaining competitive in the market.
The importance of her entourage
Emma's journey is marked by her passion for fashion and sharp business sense. Despite her lack of technical knowledge, she followed her instincts and financed her project, quickly surrounding herself with seasoned professionals to fill her knowledge gaps.
That's also what running a business entails: managing the unexpected and unforeseen challenges.
A reasoned mindset
Sessùn has achieved notable successes, even tripling its revenue on certain occasions. Emma attributes this to a longstanding loyalty to her suppliers and a thoughtful approach to production, rather than solely focusing on competition. She prefers to look at brands from elsewhere to inspire her creativity and not be limited by the French market.
Sustainability of Sessùn
When it comes to sustainability, Emma believes that the foundation of any sustainable business is respecting its partners. She emphasizes the importance of avoiding greenwashing by carefully selecting production locations, practicing smart outsourcing, and questioning the brand's role in the process.
Ultimately, Emma believes that brands have an important role to play in advancing sustainable fashion, and she puts this into practice with her Paris showroom. She also shares her organizational and balance techniques, as well as what she would say to her 20-year-old self.
In summary, this episode is a treasure trove of information for anyone looking to learn more about sustainable fashion and ethical business practices. Don't hesitate to listen to the full episode to delve into the inspiring story of Emma and Sessùn.
Listen to the episode :
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