Gabriela Salord
CEO of
Rowse
— Natural beauty and authenticity
Gabriela Salord, co-founder of Row Beauty, was recently interviewed in a podcast episode to share her journey and the strategies she used to build her brand. In this blog article, we will explore the topics discussed in the episode to give you an overview of the key points.
Gabriela Salord and her journey in tech
Gabriela started her career as a press officer at BlaBlaCar, an online carpooling platform. She then worked as a marketing director at Otium, a French startup specializing in time management. It was there that she developed her marketing skills and learned to work in a constantly evolving environment.
Meeting Nuria Vial and Row Beauty's marketing strategy
Gabriela met Nuria Vial, a well-known Spanish influencer known as @frecklesnur, at a time when she was looking to launch a business in the beauty industry. Together, they created Row Beauty, a brand focused on skincare and natural beauty products.
The branding and positioning of Row Beauty
Gabriela emphasized the importance of creating a branding that is broad enough to allow the brand to grow over time. She also noted that a product-centric branding can quickly become outdated. Instead, she encouraged businesses to be aspirational and highlight their core values.
The launch strategy and future vision of Row Beauty
Gabriela shared how she and Nuria developed an international launch strategy for Row Beauty. She also discussed the importance of sustainability for their brand and how they worked to secure funding for their business.
Lastly, Gabriela reflected on her relationship with Nuria and shared the individuals she would like to hear on this podcast in the future.
In conclusion, Gabriela Salord shared key advice and strategies for building a beauty business. By listening to the full episode, you will learn more about how she created Row Beauty with Nuria Vial and the challenges she encountered along the way. If you are interested in launching a beauty venture, this episode is a must-listen.
Listen to the episode :
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