Barbara Boccara & Sharon Krief
Co-founders of BA&SH
— Natural Beauty and authenticity
In this episode of the podcast, Sharon and Barbara, co-founders of the brand BA&SH, share their entrepreneurial experience as well as their secret of companionship after 30 years of friendship. We look back at their journey and the key elements of their success.
From their meeting to their beginnings
Sharon and Barbara met at the age of 15 during a school exchange program between France and the United States. They stayed in touch and eventually ended up working together at Kookaï. It was there that they had the idea of creating their own brand, BA&SH, in 2003.
Different milstones
BA&SH has achieved numerous successes since its creation, including the opening of their first boutique in Paris in 2009, followed by their international expansion in 2011. However, Sharon and Barbara don't stop there; they continue to innovate and grow.
The future of BA&SH
Sustainability is at the core of Sharon and Barbara's concerns, and they are constantly looking for ways to make their company more responsible. They are also considering expanding their range of accessories and continuing their international expansion.
Their creative processes and typical day
Sharon and Barbara draw inspiration from their own lifestyle and travels to create their collections. They work closely with their creative team to ensure that each piece reflects the spirit of the brand. As for their typical day, it involves various tasks such as meetings, overseeing design and production processes, managing the business aspects, and staying up-to-date with industry trends. They are actively involved in the day-to-day operations of the company to ensure the brand's vision is realized.
Their secret of companionship
After 30 years of friendship, Sharon and Barbara continue to work together successfully. They attribute this to their mutual respect and their ability to understand each other without even needing to speak.
In conclusion, if Sharon and Barbara have any advice for future entrepreneurs, it is to believe in oneself and not be afraid of failure. As they themselves have said, "Don't be afraid, try everything, make mistakes because it is from these experiences that we learn, and often, it is through making mistakes that we don't repeat them twice." So, don't hesitate to listen to this episode to discover more details about their journey and mindset.
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