Sarah Poniatowski
Maison Sarah Lavoine, a global brand encompassing lifestyle, interior architecture, clothing, and decoration, is the creation of Sarah Poniatowski. In this episode, Sarah shares her experience on the growth of her brand, her inspirations, projects, and challenges as a businesswoman. She also offers valuable advice on interior architecture, creating collections, managing client briefs, and finding inspiration.
Creating a happy living space
Sarah explains how interior design can help clients feel at home and truly enjoy their living spaces. She emphasizes the importance of listening to clients to understand their personality and lifestyle, and ensuring that the spaces meet their needs. By tailoring the design to reflect their preferences and incorporating elements that bring them joy, a happy living space can be created. Sarah believes that a harmonious and personalized environment can greatly contribute to the well-being and happiness of the individuals inhabiting it.
Building a collection
Sarah shares her process of creating collections, from selecting colors to choosing raw materials, and emphasizes the importance of focusing on quality rather than quantity. She believes that each piece in a collection should be carefully considered and crafted with attention to detail. By prioritizing quality materials and craftsmanship, the resulting collection will be timeless and durable. Sarah encourages designers to think beyond trends and instead focus on creating pieces that will stand the test of time and bring lasting satisfaction to customers.
Client briefing and architectural project competitions
For a client briefing, Sarah recommends taking into account important details such as lighting, colors, and textures. It's essential to listen carefully to the client's needs and preferences, and then incorporate those elements into the design. Understanding the client's vision and translating it into a tangible concept is key.
When it comes to architectural project competitions, Sarah encourages candidates to be creative and stay true to their vision. It's important to showcase one's unique style and approach while also demonstrating a deep understanding of the project requirements. Using a well-curated portfolio can serve as a strong supporting tool to highlight past work and capabilities. By presenting a compelling and thoughtful design concept, candidates can stand out and increase their chances of success in architectural competitions.
Inspirations and stress management
Sarah shares her sources of inspiration, which include fashion, music, and travel. She finds inspiration in various aspects of life and incorporates those influences into her creative process. By staying open to different sources of inspiration, she can continually evolve her design concepts and stay fresh.
In an industry that is constantly evolving and can be demanding, Sarah emphasizes the importance of stress management. She believes in finding balance and taking care of oneself. This includes incorporating practices such as meditation, exercise, and maintaining a healthy diet. By prioritizing self-care and managing stress effectively, she can approach her work with a clear mind and maintain a sense of well-being.
Sustainability
Sarah emphasizes the importance of integrating sustainability into interior decoration and architecture, explaining how her company strives to promote eco-responsible practices. She believes that it is crucial for the design industry to embrace sustainable principles and make conscious choices to minimize environmental impact.
Sarah's company is committed to sourcing eco-friendly materials, reducing waste, and implementing energy-efficient solutions. By incorporating sustainable practices, she aims to create beautiful spaces that are not only visually appealing but also environmentally conscious.
She encourages others in the industry to join the eco-responsible revolution and actively seek out sustainable solutions. By collectively embracing sustainability, the design community can contribute to a more environmentally friendly future and make a positive impact on the planet.
Being a woman in Business
Sarah shares her experiences and challenges as a businesswoman, encouraging other women to pursue their dreams and engage in the workforce. She emphasizes the importance of self-belief and surrounding oneself with positive people.
This episode is a treasure trove of information for enthusiasts of lifestyle, decoration, and interior architecture, as well as for women seeking to enter the workforce. Don't miss this opportunity to learn more about the growth of Maison Sarah Lavoine, Sarah's inspirations, and her expert advice. Listen to the full episode to discover more!
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