Julie de Libran
French
fashion designer
— The New Sustainable Luxury
In this new episode, Julie de Libran, fashion designer of her eponymous brand, opens up about her journey alongside renowned fashion figures such as Gianfranco Ferré, Jean-Charles de Castelbajac, Gianni Versace, Miuccia Prada, and Marc Jacobs for Louis Vuitton. She also discusses her creative process, the launch of her brand, her sustainable business model, and her vision for the future of the fashion industry.
An eco-friendly and timeless fashion
By launching her own brand, Julie de Libran aimed to contribute to the fashion industry by creating timeless, high-quality, and eco-friendly pieces. She works with material archives, giving them a second life while also creating limited edition or made-to-order pieces to avoid any wastage.
It is necessary to rethink and work with things that are more timeless and of quality. It's true that it may still be considered niche, but there is definitely a clientele and people who are looking for high-quality items. Just look at all these prestigious fashion houses that are successful today – they create quality products.
Custom-made couture allows for close monitoring of the product, which has become essential for the fashion industry.
Julie de Libran's creative process
Creativity is a key element in Julie de Libran's work. She creates pieces with versatile uses, adding or removing elements to create different lengths or ways of wearing them. According to her, a good dress should be timeless, of high quality, and able to be worn in different ways to create a unique silhouette.
J’adore créer des pièces qui ont différentes utilités, c’est peut-être mon côté américain où une chose peut avoir différentes options, en enlevant les manches, en faisant une partie qui peut s’enlever pour que ce soit plus court, que cela crée différentes longueurs, différents portés. Cela crée beaucoup de caractère à une silhouette, à une forme. J’adore pouvoir jouer avec une pièce et la porter différemment, je trouve que c’est ça qui la rend intemporelle.
Julie de Libran's advice to young fashion designers
Julie de Libran's journey has taught her that success comes with hard work. Before becoming a creative director, it's important to take the time to educate oneself and learn the ins and outs of the fashion industry.
If I could give advice to young people, it would be to work hard to achieve something. I have often been asked, "Why didn't you do this earlier?" I believe that hard work is necessary for all professions. But before declaring oneself as a creative director, I think it's important to undergo a certain period of learning and apprenticeship.
Julie de Libran followed her dream.
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